Industry
Luxury Hospitality
Luxury Hospitality
Luxury Booking Platform | Design & Webflow | Rated 9.3/10
Product Strategy • UX Architecture • UI Design • Webflow Development • CMS Architecture • Custom Integrations • QA Testing • Launch
Designed and developed a luxury direct booking platform for Brick City Loft, validated through an independent perception study with 42 respondents.
The website achieved an overall experience score of 9.3/10, including 9.7/10 for visual design and 9.5/10 for trust & professionalism. The client owned a high-end luxury property, Brick City Loft, and wanted to break free from traditional booking platforms to build an independent, elite direct-booking brand.
The goal was...
The website achieved an overall experience score of 9.3/10, including 9.7/10 for visual design and 9.5/10 for trust & professionalism. The client owned a high-end luxury property, Brick City Loft, and wanted to break free from traditional booking platforms to build an independent, elite direct-booking brand.
The goal was...
Luxury Hospitality Platform
Brick City Loft
Lead Product Designer & Webflow Engineer
Industry
directory Hospitality
directory Hospitality
Built a scalable platform for hundreds of locations.
Product Strategy • UX Architecture • UI Design • Webflow Development • CMS Architecture • Custom Integrations • QA Testing • Launch
The challenge wasn't designing pages.
It was building a CMS that could scale across
hundreds of businesses, cities and categories
without becoming impossible to manage.
Rather than building pages, I engineered an extensible CMS infrastructure, I built a robust Data Infrastructure:
Relational CMS Mapping: I engineered a multi-layered CMS....
It was building a CMS that could scale across
hundreds of businesses, cities and categories
without becoming impossible to manage.
Rather than building pages, I engineered an extensible CMS infrastructure, I built a robust Data Infrastructure:
Relational CMS Mapping: I engineered a multi-layered CMS....
Enterprise Directory Platform
BALAM
Lead Product Designer & Webflow Engineer
Industry
directory Hospitality
directory Hospitality
10,000+ Waitlist Signups | AI Community Platform Launch
Product Strategy • UX Architecture • UI Design • Webflow Development • CMS Architecture • Custom Integrations • QA Testing • Launch
Collectiva is an AI-powered community platform built for creators, coaches, and modern digital communities. I designed and developed a conversion-focused marketing website that translated a complex product into a clear value proposition and generated over 10,000 qualified waitlist signups within the first 90 days. The product had no existing market trust, yet users were expected to join a waitlist for an AI platform they had never heard about...
AI Community Platform
Collectiva
Lead Product Designer & Webflow Engineer
FROM STRATEGY TO LAUNCH.
Complex ideas deserve simple products.
Strategy · Systems · Execution
Helping ambitious businesses make better product decisions.
Before they become expensive development problems.
Before they become expensive development problems.
View selected work01
Most products don't have a UI problem.
They have a decision problem.
02
Every screen should answer one question.
"What should happen next?"
03